Improve Your Direct Marketing ROI Today, By Using Global Business Solution’s Response Booster program.

 

In today's economy, businesses are being challenged to maximize the effectiveness of their marketing programs while operating on flat-lined or decreasing budgets. GBS' Response Booster program can help you meet this challenge and provide an improved ROI over traditional methods.

Specifically, GBS Response Booster can impact your business by:

 

· Increasing campaign response rates

· Building actionable customer profiles for individual respondents

· Lowering marketing communication costs

 

Increasing Response Rates

Traditional direct mail strategies have withstood the test of time and remain a focus of many companies' marketing mix. With GBS’ Response Booster, our clients consistently see an increase in campaign response rates ranging from 5% to 300%. Contributing to these increases are the convenience of web response, the intrigue of vanity URLs that drive respondents to campaign-specific landing pages, and the increase experienced as email addresses are captured and prospects are transitioned from direct mail to personalized opt-in email interaction.

 

Building Actionable Customer Profiles

By using Response Booster to facilitate direct marketing response, comprehensive respondent profiles are created. This added intelligence helps you interact more effectively with campaign respondents. For example, respondent profiles can be routed automatically as leads to appropriate areas within your business, or personalized offers can be made to respondents based on their unique preferences. In both cases, closed loop marketing allows you to refine your next campaign to target the prospects that are most likely to respond.

 

Lowering Marketing Communication Costs

Follow-up campaigns and other marketing activities can be automated and executed by email to drive down campaign costs. In a recent campaign executed using GBS' Response Booster; a client realized a reduction of overall campaign costs of 17%. Additionally, value-added services such as email address appending can be used to increase the overall effectiveness of campaigns and to introduce further cost savings.

 

The Bottom Line: An Improved Marketing ROI

By examining each of these areas, a company can begin to assess the impact GBS Response Booster would have on its direct marketing programs. While each of these areas will affect individual businesses to varying degrees, the overall impact of a Response Booster deployment on direct marketing programs will be an ROI that is superior over traditional direct marketing investments. For more information on how Response Booster can impact your business or to have a custom Response Booster campaign built for you, please contact GBS toll free at 877-427-3473.

 

Laguna Niguel, CA 92677 · 949-448-0593 · www.GBSdirect.com

GBS, Inc. is a leading provider of printing and marketing solutions customized

to meet the specific needs of our customers. To find out more, visit www.GBSdirect.com.