How many
more responses would your direct mail piece receive if it showed a
personal URL address containing the recipients name? (e.g., www.johndoe.yourcompanyname.com). And who
likes waiting for call center reports or BRC mail-ins to gauge the
effectiveness of their marketing? Wouldn't it be great to know how your
marketing is doing - now?
That's where Response Booster comes in! Response Booster increases your direct mail results while taking the guesswork out of your direct marketing.
It's a
known fact. Direct mail response rates increase when various
response channels are available. For example, today, prospects may
respond to your campaigns by calling a toll-free number printed on
their mailer, or by mailing in a business reply card (BRC).
Response Booster Allows You To Capture Direct Response Online
To
motivate and entice recipients, personal, unique URLS are
created and printed on your direct marketing piece. Response
Booster provides custom Landing Pages designed with the same
artwork used on the printed marketing piece to mirror each one of
your direct marketing campaigns.
In
essence, your Landing Pages serve the same purpose as the traditional
business reply card -- but with much more insight. When campaign
respondents visit the Landing Page, Response Booster will capture all
available respondent information, and you will benefit from detailed
and immediate measurement of the results of your campaign.
This
powerful response measurement information can also be combined with
timely, automatic follow-up marketing. Through e-mail, Response Booster
helps you expedite your prospect's movement from consideration to a
purchase decision, ultimately shortening the sales cycle.
Here's how Response Booster helps you market more effectively:
First, you include a Response Booster URL on all your marketing -- direct mail, direct-response TV, newspaper, or magazine ad.
Second, you distribute your marketing. When received, your prospects see the Response Booster URL, and can respond online.
As they respond, you gather information in real-time.
Don't wait for call center reports, BRC mail-ins, or wonder how well your advertising is working.
With Response Booster you know immediately, giving you the ability
to act upon the latest information to increase the effectiveness of the
campaign. It's that simple.
Allowing your prospects to respond online is a simple,
yet extremely powerful way to boost response and increase your
marketing success.
How Response Booster Works For You
Response Booster uses a collection of Landing Page "Blueprints". Our
Blueprints are best-practice and time-tested Landing Page formats that
have been used successfully many times over. By using the Blueprints in
conjunction with user-friendly management tools, Response Booster
speeds up the creation of interactive and personalized Landing Pages so
that you can get results immediately.
Response Booster allows you to choose the best Landing
Page Blueprint for the campaign you are executing. Getting started is
easy! To create your new Landing Page, simply contact our Support
Staff. We're here to help you get started immediately!
Questions: Email or call our Solutions Specialist toll free at 877-427-3473.
